This is going to sound cheesy but I founded Platform Advertising on Valentine’s Day 2013. Of course, I didn’t realise the significance of the day at the time, but building this business from the ground up has reminded me of how much I love this industry. I had a desire to create an advertising agency that was more. An agency that cared more about its clients and their business. An agency that cared more about its people. An agency that was at the cutting edge of innovations in digital communications, but was more than social. With a Bachelor of Management Studies and a Post Graduate Diploma in Business Marketing, I had spent more than 15 years in senior management, including four years with Fairfax Business Media and most recently seven years heading Tauranga-based advertising agency, Adcorp NZ. I count myself blessed every day I get to work in this industry and live out my dream job, meeting diverse and interesting people and helping them revolutionise their businesses. I feel fortunate to have been able to return Tauranga, my hometown to share with my husband and six-year-old son the amazing lifestyle on offer here.
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I have more than eight years experience within design, marketing and advertising agencies as a graphic designer and account manager, with experience in production co-ordination. Prior to working at Platform Advertising, I was working as a graphic designer for the New South Wales Department of Education and Communities, and for TAFE NSW National Business in Sydney. I am skilled in promotions, marketing, social media strategies, event co-ordination, advertising campaigns and graphic design. This is backed up by a Bachelor of Media Arts, majoring in graphic design. Having now returned from travelling and living abroad, I am enjoying a more settled life here in the Mount.
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I'm an entrepreneurial-minded creative, having worked within the design and marketing space for 10 years with a focus on design. After completing my qualifications in creative studies, I worked as a designer in a range of film and television, design and advertising agencies in Auckland. I then took an opportunity to move my family back to my hometown of Tauranga, to teach tertiary creative studies for two years before returning to work in the design industry.
During my career I've been fortunate to further develop my skills in web design, digital marketing, video editing, illustration, and photography. I whakapapa to Ngāti Ranginui of Tauranga moana. I love my Māori heritage and specialise in using my understanding of Māori tikanga and it's many visual elements to create authentic creative solutions. In my spare time, I love spending time with my wife, son and daughter – usually enjoying the outdoors whenever the sun is shining! |
After graduating from AUT with a Bachelor in Graphic Design (majoring in photography), I worked at various advertising agencies across Auckland City gaining skills in all areas of design from animation, photography, digital, videography and graphic design. My partner and I sought a change in lifestyle once we returned from traveling and made the move from Auckland to the beautiful Bay of Plenty.
To be surrounded by people and places that make you want to work more creatively and do your best is the essence of what everybody is searching for in their careers. I feel fortunate to work in a place that inspires me and to be part of a great team here at Platform Advertising. |
I feel very fortunate that my love of travelling and communications has allowed me to combine the two for over eight years in various parts of the world.
I graduated from Massey University with a Bachelor of Communications, majoring in Media Studies which then lead me to begin my career in Sydney, at one of Australia's leading retail marketing agencies. During my career, my love of telling stories through written communication has always been my happy place. I am skilled in copy-writing, social media, marketing and PR. On a day-to-day basis I look after all things social at Platform, working closely with our clients on strategies that make their brands shine. |
Hailing from Brazil, Raf has a vast range of skills in the industry with over 10 years experience. Raf is a talented graphic designer, photographer and web designer and is a wizz at coding and all things techie. Raf’s passions outside of work are snowboarding, motor-cross and traveling.
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After graduating from AUT Auckland (specialising
in Advertising) I spent six years as an Advertising Executive & Production Manager for a B2B Agency in Sydney and then for M&C Saatchi, Sydney as a Project Manager, managing projects from the initial client brief through to the finished product with a focus on direct mail and print campaigns. After moving back home to the Mount, I worked at Bay Venues for 3 years managing their internal marketing projects. I completed a graphic design course at the Bay of Plenty Polytechnic and worked in an Account Executive role for 5 years at a Tauranga based agency, working on projects for Government and DHB clients before joining the Platform team. My weekends are spent enjoying family time in the beautiful Bay and all the amazing things it has to offer! |
