This is going to sound cheesy but I founded Platform Advertising on Valentine’s Day 2013. Of course, I didn’t realise the significance of the day at the time, but building this business from the ground up has reminded me of how much I love this industry. I had a desire to create an advertising agency that was more. An agency that cared more about its clients and their business. An agency that cared more about its people. An agency that was at the cutting edge of innovations in digital communications, but was more than social. With a Bachelor of Management Studies and a Post Graduate Diploma in Business Marketing, I had spent more than 15 years in senior management, including four years with Fairfax Business Media and most recently seven years heading Tauranga-based advertising agency, Adcorp NZ. I count myself blessed every day I get to work in this industry and live out my dream job, meeting diverse and interesting people and helping them revolutionise their businesses. I feel fortunate to have been able to return Tauranga, my hometown to share with my husband and six-year-old son the amazing lifestyle on offer here.
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I am a director and co-founder of Platform Advertising. My specialist degree in Public Management, has seen me work in various roles for Government and Local Government bodies for more than 20 years. During this time I have managed countless issues many with significant risk factors involving staff, stakeholders and the general public. I enjoy developing resolutions to challenging situations by adopting an approach that encourages open communication to achieve positive outcomes. I believe that investing in strengthening relationships with clients internal and external is the key to achieving success in business online and offline. I am passionate about developing policies and guidelines to ensure effective management of your social media presence.
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I have more than eight years experience within design, marketing and advertising agencies as a graphic designer and account manager, with experience in production co-ordination. Prior to working at Platform Advertising, I was working as a graphic designer for the New South Wales Department of Education and Communities, and for TAFE NSW National Business in Sydney. I am skilled in promotions, marketing, social media strategies, event co-ordination, advertising campaigns and graphic design. This is backed up by a Bachelor of Media Arts, majoring in graphic design. Having now returned from travelling and living abroad, I am enjoying a more settled life here in the Mount.
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I'm an entrepreneurial-minded creative, having worked within the design and marketing space for 10 years with a focus on design. After completing my qualifications in creative studies, I worked as a designer in a range of film and television, design and advertising agencies in Auckland. I then took an opportunity to move my family back to my hometown of Tauranga, to teach tertiary creative studies for two years before returning to work in the design industry.
During my career I've been fortunate to further develop my skills in web design, digital marketing, video editing, illustration, and photography. I whakapapa to Ngāti Ranginui of Tauranga moana. I love my Māori heritage and specialise in using my understanding of Māori tikanga and it's many visual elements to create authentic creative solutions. In my spare time, I love spending time with my wife, son and daughter – usually enjoying the outdoors whenever the sun is shining! |
Born in Auckland, New Zealand, Carly has a rare gift for design. Art/design was always a favourite subject which had to be pursued. After five years at AUT she came away with a Diploma in Graphic Communication and a Bachelor in Graphic Design. Alongside mastering in photography and winning Silver in the Epson Photography awards, Carly came into the work force with a strong knowledge of digital design and how to tell a brand story. After working across Auckland City in various advertising studios and winning a Global Award, Carly decided to take a little time out to gain inspiration from travel, after travel the opportunity to reside in the beautiful Bay of Plenty couldn’t be passed up. Days are spent chasing her toddler and nights are spent working on video editing, design and photography for our lovely studio.
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I feel very fortunate that my love of travelling and communications has allowed me to combine the two for over eight years in various parts of the world.
I graduated from Massey University with a Bachelor of Communications, majoring in Media Studies which then lead me to begin my career in Sydney, at one of Australia's leading retail marketing agencies. During my career, my love of telling stories through written communication has always been my happy place. I am skilled in copy-writing, social media, marketing and PR. On a day-to-day basis I look after all things social at Platform, working closely with our clients on strategies that make their brands shine. |
Hailing from Brazil, Raf has a vast range of skills in the industry with over 10 years experience. Raf is a talented graphic designer, photographer and web designer and is a wizz at coding and all things techie. Raf’s passions outside of work are snowboarding, motor-cross and traveling.
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After graduating from the University of Waikato with a Bachelor of Computer Graphic Design, I returned home to the sunny Bay of Plenty. With the hope of getting my foot in the door of the graphic design industry, I was fortunate enough to be given the opportunity to work at Platform Advertising. Under the guidance of many other creatives, I look forward to learning and expanding my skills. Before arriving at Platform Advertising, I was an intern at Māori Television and then Ngai Tukairangi Trust, working across both motion graphics and branding.
On weekends I spend most of my time playing rugby and hanging out with friends. My weekends are spent enjoying family time in the beautiful Bay and all the amazing things it has to offer. |
After graduating with a bachelor of media arts, majoring in graphic design, I jumped straight into my first job and have had more than three years experience working in a design studio, developing my skills in publication, branding and illustration. I am now based in the Mount, enjoying the beach and everything the Mount has to offer.
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