Nichola was established in 2011 when friends saw her taonga and decided to set up a Facebook page to sell the artwork that had been gathering dust. The products are a range of handmade wearable taonga (jewellery), homewares and screenprinted clothing.
Seeking strategic direction for their brand and business, Nichola engaged the services of Platform Advertising to complete a full rebranding and determine an overall marketing plan.
Initially we ran a marketing and branding workshop to extract the story of the brand and its key messages. We then developed a new brand to execute on its website, business cards, product cards and other collateral.
Our graphic designer created a memorable, distinct logo and brand that represents the business, its unique value propostion and allows for future growth into other areas.
PLATFORMS ENGAGED: Graphic Design / Branding / Marketing
NICHOLA - CONTEMPORARY MĀORI ARTWORKS
Platform Advertising is a marketing and social media agency born out of a true understanding of marketing and a love of the dynamic possibilities of digital and social media. We work with clients in Tauranga, Hamilton, Rotorua and throughout New Zealand.
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