Manawa - The Heart of Papamoa

Creating a brand for you and your business is part of what we do best here at Platform Advertising.  Recently we have been fortunate enough to be the team behind the creation of the Manawa Papamoa brand.

Manawa- The heart of Papamoa, is a housing project created by the Nga Potiki tribe on the Te Hou Hou land in Papamoa.  The project has been set up to be able to provide quality affordable housing for Nga Potiki members through the commercial sales of sites that will be sold to Group Builders.

Because the land that the housing project is on has such a strong meaning to the Nga Potiki tribe, we decided the branding needed to show this.  Within the logo, there are three main elements that make it up.  The shape is seen to be a stylised illustration of the harakeke. This identifies with the importance of people and community. 

In the centre of the logo you will see a pair of interlocking koru.  Individually they symbolize new life and growth, and together enhancing the family and community values of the harakeke whakatauki. 

The third element being the font of the logo.  The solid sans serif typeface is a reference to the heritage of the area and the iwi’s involvement in the project.

The finished logo has been designed to look like the heart of the harakeke.  We chose this form as we saw it reflecting the community that is going to be created, by Nga Potiki, within Manawa Papamoa.  The colour and form of the logo also pulls into the beach front community that is Papamoa.