Te Ara Tourism are a new tourism operator in the Bay of Plenty that offer E-Bicycle tours in Tauranga.
The brainchild of owners, Paula and Rob Beilby who were passionate that, without question, the area of Tauranga and the Western Bay of Plenty has so much more to offer to it's visitors than being a mere gateway to attractions outside of our region.
Some of the tour packages on offer are in collaboration with other local tourism operators, offering clients a wider range of activities including harbour cruises and paddleboarding.
The mood of the brand we developed is playful and inviting. It also includes iconic aspects of Tauranga moana in the silhouette of Mauao and the waves of Te Awanui. The use of koru, 'a new beginning' and business venture for our clients helps to tie the brand to the Māori heritage of it's owners and the area that the tours operate in.
PLATFORMS ENGAGED: Branding / Graphic Design / Website
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