Rā Whakangahau is an annual festival held especially for primary school children from across Tauranga Moana to perform and celebrate kapa haka.
Platform Agency took the festival's existing logo and developed a visual style to reflect the friendly, fun and warm festival atmosphere. Using a predominantly red and black palette, grounded in bright orange, we used fresh photography of children performing to appeal to Rā Whakangahau's target audience. We created a functional and engaging website for Rā Whakangahau that celebrates both Māori culture and the kids involved, as without them there would be no festival. The website is a key cornerstone of information for the annual event, with everything parents could need to know ahead of time, along with the ability to pre-order merchandise. Alongside the website, we also set up their social media. PLATFORMS ENGAGED: Website / Events / Social Media Marketing / Branding www.rawhakangahau.co.nz |
Rā Whakangahau
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