WHERE AND WHEN
Tauranga Chamber of Commerce Bay Central 65 Chapel Street Tauranga, 3110 Start: Tuesday, July 7, 2015 at 9:00 AM End: Tuesday, July 7, 2015 at 12:30 PM DETAILS Every business should be on LinkedIn and individuals should have a high quality LinkedIn profile that is optimised for their business. While producing and maintaining a business page is the next level of using LinkedIn, this workshop will focus on the basics for setting up and maintaining your personal LinkedIn profile. We will cover:
WHERE AND WHEN
Tauranga Chamber of Commerce Bay Central 65 Chapel Street Tauranga, 3110 Start: Thursday, June 18, 2015 at 9:00 AM End: Thursday, June 18, 2015 at 12:30 PM DETAILS Understanding social media is more than just knowing how to post family photos to your own Facebook page. There is a diverse range of social media platforms that should be selected and used based on the relevance to your target, as well as your business. This workshop will provide a general overview of all social media platforms, how they operate and when to include them in your social media strategy. We will cover:
WHERE AND WHEN
Tauranga Chamber of Commerce Bay Central 65 Chapel Street TAURANGA, 3110 Start: Tuesday, July 28, 2015 at 5:30 PM End: Tuesday, July 28, 2015 at 7:30 PM Time Zone: New Zealand Time DETAILS As a retailer communicating with your customers, you use social media in a totally different way to other business. You are more likely to use a wider variety of social media platforms to stay connected and relevant. There are quite clear techniques and proven processes which will ensure you stay engaged and appreciated in your online activities. We will cover:
This workshop will help you create better engagement with your customers through your chosen social media platforms. You’ve got an idea. Actually it’s a great idea! You’ve written your business plan, found someone to build a website, and maybe even lined up an investor. Now what? None of it means anything unless people are talking, sharing and buzzing about your brand.
Guy Kawasaki, chief evangelist of Canva and former advisor to the Motorola business unit of Google and chief evangelist of Apple gives his recipe for building superstar brands on a budget. The Art of Branding In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get. This is my advice to help you.
Is your website MOBILE FRIENDLY? Google is changing its mobile search algorithm, and because of this, mobile friendly websites will rise to the top of mobile searches after April 21 2015. However, if your website or blog is not mobile friendly, this update could cause you to lose one-third of your site's traffic, depending on your audience.
To check if your website is mobile friendly go to this link http://bit.ly/1EVi9R3 insert your website address and click 'Analyze'. If your website is not mobile friendly and you would like it to be please get in touch and we can help you with this. An update on traditional media vs digital advertising. "With a quarter of the global population now owning and relying on their smartphones daily, they are our second brain in our hands." Take a look at this article from the Huffington Post here. Advertising dollars in digital media are expected to grow this year. | LIONEL BONAVENTURE via Getty Images
In this day and age it doesn't seem too far fetched, with communication and technology playing a major role in our everyday lives it was bound to happen. In this case it was a needs must. Have a read of the link below... http://mashable.com/2015/04/07/divorce-facebook/ "With the use of social media booming so embedded in our society, I think it is likely we will start seeing [Facebook] down the road as a means of effective service in situations where traditional channels have been futile," Ross conceded, adding that cases like Baidoo's have permanently "broadened" the possibilities. We had the privilege of developing the new branding and website for Ngai Te Rangi. A huge honor for us and undertaking to be tasked with. Take a look here.
"The thought seemed to be that everything was going digital, and everything was going social, so that’s where brands needed to be. That’s not changing". Have a read of this interesting article by Chris Celletti from ogilvydo.com on where things are heading in the media space here. |
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