We were so excited to attend Fashion Week in September and support our clients, Nichola and the other Maori designers who were part of Miro Moda’s 2017 show, our highlight of Fashion week. Adrienne Whitewood’s solo show was breath-taking from start to finish and we left absolutely blown away by the quality of Maori fashion designers that were showcased. Of course to truly experience fashion week, one has to include a Stolen Girlfriends show and 2017 did not disappoint.
The week long event which attracts thousands of fashion-focused delegates from around the world is a impressive example of how powerful social media is, with all the coverage it generates and generated in addition to the millions of dollars that were spent through other channels of media.
The role of the Influencer was much more apparent this year with a noticeable shift from a previous celebrity crowd and presence to the Influencer, who plays a significant role in leveraging brands throughout the week across their personal social platforms. Audiences and followers of these influencers, a powerhouse of their own are exposed to a week of designer shows, after parties and most persuasively their multiple designer outfit changes per day. It's an opportunity to extend the brand presence of both designers and themselves.
The week long event which attracts thousands of fashion-focused delegates from around the world is a impressive example of how powerful social media is, with all the coverage it generates and generated in addition to the millions of dollars that were spent through other channels of media.
The role of the Influencer was much more apparent this year with a noticeable shift from a previous celebrity crowd and presence to the Influencer, who plays a significant role in leveraging brands throughout the week across their personal social platforms. Audiences and followers of these influencers, a powerhouse of their own are exposed to a week of designer shows, after parties and most persuasively their multiple designer outfit changes per day. It's an opportunity to extend the brand presence of both designers and themselves.
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