Manawa- The heart of Papamoa, is a housing project created by the Nga Potiki tribe on the Te Hou Hou land in Papamoa. The project has been set up to be able to provide quality affordable housing for Nga Potiki members through the commercial sales of sites that will be sold to Group Builders.
Because the land that the housing project is on has such a strong meaning to the Nga Potiki tribe, we decided the branding needed to show this. Within the logo, there are three main elements that make it up. The shape is seen to be a stylised illustration of the harakeke. This identifies with the importance of people and community.