SwitchedOn completed our Fast Track Marketing Plan at the end of last year and have been implementing the strategies and actions steadily over the past 4 months, including branding, photography and new printed collateral. Some of these efforts can be seen in the release of their new website here.
So what is it exactly?
A marketing plan is an overview document to broadly guide and combine your business’s marketing communications activities throughout the year. Ideally it should be reviewed on an annual basis, or more frequently if your business operates to a shorter seasonal programme.
The plan needs to detail all key aspects to your marketing environment in order to be sure that your communications are of value, that the channels you are using are relevant and that the style you are using is appropriate. Therefore, your plan should primarily define clearly your industry situation, your competitive environment, your target market, your value proposition and your strategic alliances.
With this information detailed and agreed, it is then a simple step to outline strategies and, thus, the relevant marketing communications activities for the year ahead.
Investing in a good marketing plan is an investment in growth.
TOP 5 Reasons to get a marketing plan
So even if you’ve got a busy schedule, set aside some time to create a sound marketing plan for your business – chances are you’ll be glad you did.
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