Social networks are smart just like search engines. They use algorithms to personalize the organic social content based on what their users will love.
This makes it harder for businesses to have their posts seen.
This is why brands spend massively on social advertising year after year. According to Content Marketing Institute, paid advertising on social ads increased year after year. In 2016, the social ad revenue crossed $1.53 billion throughout the globe.
Live video is still new but we saw it taking Facebook by storm in 2016 with it recently announcing it will roll out a 360-degree video for live users.
Live Video allows businesses to interact with their audience and customers in real time. Many major platforms like YouTube, Twitter and Instagram already have this feature.
Social influencers will grow like anything in 2017. Old school advertising techniques don’t work anymore with over 47% online consumers using ad blockers. Influencer Marketing is found to be a much better marketing approach. Over 84% marketers reported that they plan to use at least one influencer marketing plan in the next 12 months.