Fife Ltd is Tauranga's premier provider of Underground Utility Locating Services. Fife is the contracted provider for the Powerco electricity network in the eastern region, the Chorus network in the Western BOP and has recently become the contracted provider of cable locating services for the Ultra-Fast Fibre network in Tauranga and the greater Western BOP. In addition, Fife Ltd offers general locating services to both residential and commercial clients.
We were employed by the client to create a new logo and website to increase Fife Ltd’s brand recognition. The new logo incorporates key elements such as the location icon and a cable that is interwoven together with a strong crest symbol tying in the owner's Scottish heritage. The pop of vibrant orange gives the brand a distinct difference from industry competitors.
Along with the new branding and website, other creative executions included car signage, business cards and email signatures.
PLATFORMS ENGAGED: Graphic Design / Website / Branding
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