Optimum Developments approached Platform Agency to create a branding strategy that they could use for marketing their house and land packages. Using our creative design, Bay of Plenty House and Land Packages Brand was developed. 

The major execution for this brand was the development of a website.  The site needed to be responsive to meet the needs of prospective home owners who often searched on mobile devices.  The site included the creative development of interactive maps that would be able to be updated as each stage of the subdivisions were completed.  It also needed to have a user friendly CMS to allow maintenance to be done in house as packages were frequently added and sold.

In order to promote the site, a social media management strategy needed to be developed.  Optimum developments has chosen to use Platform's Social Media Management to manage this for them.

PLATFORMS ENGAGED: Graphic Design / Marketing / Website / Branding / Social Media Marketing

www.bophomes.co.nz